Board Of Directors

1) Dato’ Dr. Peter Hii Wi Sing

  • Co-founder
  • Dato’ Dr. Peter Hii Wi Sing is our co-founder. He has vast experience in the steel industry business since 1970s.

    In 1998, Dato’ Dr. Peter Hii Wi Sing and Dato’ Soh Thian Lai formed Star Shine Marketing to act as the marketing arm for YKGI,Kuching, Sarawak, to expand into the Peninsular Malaysia market.


    2) Dato’ Soh Thian Lai

  • Co-founder and Group Managing Director
  • Dato’ Soh Thian Lai is our Group Managing Director and currently oversees strategic business planning of our Group. He has approximately 26 years of experience in the steel industry.

    In 1998, Dato’ Soh founded Star Shine Marketing together with Dato’ Dr Hi Wii Sing. Over the years, Dato’ Soh has been instrumental in the development and success of our Group.


    3) Ir. Michael Hii Ee Sing

  • Co-founder and Group Executive Director
  • Ir. Michael Hii Ee Sing is our Group Executive Director. He has approximately 30 years of experience in the steel industry.

    In 1998, Ir. Michael co-founded Star Shine Marketing and was appointed as the Director and Secretary on 1998. As our Group Executive Director, his overall management and supervision has contributed significantly to the development, growth and success of our Group.


    4) Christopher Hii Lu Ming

  • Executive Director and Group President
  • Christopher Hii Lu Ming is our Executive Director and our Group President. He heads our Group’s operations and has approximately 11 years of experience in the steel industry.

    He assists our Group’s Managing Director in overseeing the management and operations of all subsidiaries under our Group.


    5) Wee Kay Sing

  • Executive Director and President – Trading Division
  • Wee Kay Sing is an Executive Director. He is the President of our Trading Division and Group Director of our Management Services department and has approximately 15 years of experience in the steel industry.

    As Group Director of our Management Services department, he also heads our Group’s Corporate Affairs, Secretariat/Administration, Procurement and Management Information System and Human Resource departments.


    6) Cheah Kok Teong

  • Executive Director and President – Processing and Manufacturing Division
  • Cheah Kok Teong is an Executive Director. He is the President of our Processing and Manufacturing Divisions and has approximately 25 years of experience in the steel industry.

    He has vast knowledge in the sales and marketing of steel products and experiences in plant operation such as production planning, quality control, engineering and maintenance, product development, machine design and installation.  He is also involved in exploring and developing new potential market segments for our Group.