Corporate Statement

Vision :

A PREFERRED VALUE-ADDED STEEL COMPANY

Mission :

We provide :
(P) Competitive Price
(Q) Consistent Quality
(R) Enhanced Relationship
(S) Excellent Service
for our products and service.

Corporate Value – A1 STAR

A STRONG AND SUSTAINABLE ORGANIZATION FORTIFIED WITH 1 TEAM ACTION

S – SINCERITY
T – TOGETHERNESS
A – ACHIEVEMENT
R – RECOGNITION

SINCERITY
We are genuine and transparent in what we do. We are always frank with our customers and honest with people about our performance to encourage self-development.

TOGETHERNESS
As a team, we emphasize on cooperation to create good rapport with stakeholders by treating them as how we want to be treated.

ACHIEVEMENT
As a learning organization with a clear direction and goal, we are determined to succeed in doing what matters most.

RECOGNITION
Each and everyone’s contribution and effort is appreciated and rewarded to encourage proactiveness.